just-style.com on AAPN and Web 3.0

August 17, 2009

US: Apparel network makes sourcing search easier
17 August 2009 | Source: just-style.com

The American Apparel Producers' Network (AAPN) is making it easier for retailers and importers to find apparel and fabric suppliers around the world via its new website, which uses the very latest in Web 3.0 technologies.

The new platform makes it easier to find and understand what AAPN members do, and how to reach them, faster and easier.

And with a membership that spans Europe, Asia and Central and South America, and ranges from fiber, yarn and fabric suppliers to garment makers, logistics and technology providers, this is no mean feat.

"As webmaster, I maintain over 500 pages of content", says AAPN executive director Sue C Strickland, "which is tens of thousands of words, each now active, each now sourceable under our new Web 3.0 technology".

www.aapnetwork.net is a series of mini-websites, more of a 'business media dashboard' incorporating products, people, services, skills, links, slides, press, bios, news, blogs, videos, Twitter and most importantly, search optimization.

"Business people now control what information they get and we work hard to master skills that make it easy for them to find our members first", says managing director Mike Todaro.

He continues: "In the past, marketing was outbound, ads, calls and mail to get people to trade shows. It was event driven, targeting mass markets, where you hoped to get a 1-3% hit rate.

"Now, that's all changed. Marketing is inbound, continuous. 98% of businesses use Google to find other businesses. They find you. The 'social media' for businesses hinges on continuously updated content. To be quiet is to be unimportant".

Having taken a first step onto this new platform, AAPN is also sponsoring a Web 3.0 workshop at the Material World show in Los Angeles on September 29, 2009.

With speakers including Kurt Cavano, CEO of TradeCard, and Bill Palmer of Activate Media Group, the workshop will cover social networking and emerging Web technologies and their application in the apparel and textile industries.

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