The Elevator Test

May 26, 2009

You know, in 2001, the AAPN really underwent a mission shift from being US factory-centric to becoming a regional supply chain network. What was still missing, however, were the retailers. That changed 4 or 5 years ago when Teresa Nersesyan, then of PacSun, joined and gave us the retail perspective, delivered at a directness none of us will soon forget. Similar messages, kinder and gentler, have settled here from Nordstrom’s, Kohl’s, Target and many others.

Today, if you aren’t talking to your customer, and keeping it simple, you’re missing the boat. But the more senior the customer, the more barriers and filters they have to B.S.

We’ve broken through because we have an honest and true message, and thanks to 55 of you who met in Savannah two months ago at our annual meeting, its simple. In fact, we have it down to an elevator speech. It goes like this:

THE ELEVATOR TEST
For Apparel Retailers
Who want to reduce inventory
The AAPN
is a network of Western Hemisphere factories
Who are full package producers
Unlike agents
We deliver direct factory sourcing
 

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