Lectra endows High Rock with smart solutions to support made to measure growth

Chinese outdoor sportswear manufacturer High Rock clinches intelligent technology and consulting expertise from Lectra to propel mass customization ambitions in line with "Made in China 2025" | December 13, 2016

Paris, December 13, 2016 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, bolsters High Rock, a successful outdoor sportswear supplier to well-known brands such as Mountain Hardware and Haglöfs, with smart digital technology as the company actively builds its domestic made to measure business in step with ‘Made in China 2025’.

A guiding principle to upgrade the country’s industries, ‘Made in China 2025’ is driving manufacturers swiftly towards smart industrial production and value-added manufacturing. In parallel, mass customization is a burgeoning market in China thanks to blossoming demand from consumers to personalize their garments. Reflecting this demand, Chinese apparel manufacturers are moving from mass production to mass customization.

High Rock—a 50% original design manufacturer and 50% Original Equipment Manufacturer—aims to lock-in intelligent manufacturing and boost their performance in outdoor sportswear’ customization. By embracing Lectra’s advanced made to measure solution and extensive experience in sports and outdoor wear, High Rock will meet key needs to reduce product development cycle time, to build a quick response to quotation, and to enhance on-time delivery.

“Lectra’s advanced MTM technology, integrated with Product Data Management, provides exactly what we desired—it is the best choice for High rock and we look forward to the results of implementation, as well as our future corporation,” underlined Ma Songqi, Chairman, High Rock.

Lectra’s solution also provides High Rock with rigorous end-to-end integrated data to improve business performance—notably for cost control, and to reduce errors in pattern modification—in the growing market for made to measure outdoor sportswear.
For High Rock, whose brand spans design, product development and production, Lectra’s finely-tuned MTM technology will help to transform and modernize manufacturing operations, evolving from manual processes to advanced production methods.

“Lectra’s superior technology and expertise in outdoor sportswear is perfectly aligned with High Rock, supporting the company as it spears MTM as a new business growth strategy, and leverages intelligent manufacturing to build a robust brand,” stated Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.